DealTaker and the Wal-Mart situation

Well, there was quite a hubbub yesterday as Wal-Mart picked up their big stick and did a little a little bit of speaking that wasn’t quite that soft.

For those that don’t know the background, the long and the short of it is, some sites got a hold of Wal-Mart’s Black Friday 2007 ad, and they expressed their displeasure and let sites, like DealTaker, know that they would frown on those who published the leaked material.

Here’s what Neal Rapoport had to say in the Dealtaker.com Black Friday 2007 forum:

First of all, No, we don’t have the Black Friday 2007 Wal-Mart ad.

Now that that’s out of the way, Yes, we got a letter from the Wal-mart lawyers about posting any illegally obtained Walmart Black Friday ads, which may leak over the next few weeks.

At DealTaker, we never encourage any type of theft. If you are under a non-disclosure from Wal-Mart, then certainly you should not be giving us the Wal-Mart ad.

If we get the ad anonymously and are unable to verify the origination, or if it comes from a legitimate source we will make the call whether to post or not at that time. If we choose not to release the information, we will be upfront and let everyone know exactly why at that time.

So for now, no, we don’t have their Black Friday ad, and when we get it, we’ll decide whether we can legally post it.

Just wanted you all to be aware of what the circus surrounding the Bentoville Behemoth was all about!